Target Releases A Feminist 'Star Wars' Advert, And The Internet Approves

Target knows our souls (how else would they make it so impossible to leave the store with what we actually came for?!), and they also know our feminist vibes. Like, remember the time they went gender neutral?  We loved them then, and we love them now, because they just created this incredible ad for Star Wars, and we’re pumped.

“There’s a rebel in all of us and all of us share one thing: Star Wars,” the brand wrote.

“Watching Princess Lea take charge, I thought, girls could do that,” the ad says.

Did our hearts just totally burst in feminist happiness?! Yes, yes, and yes, in the best way. Set to be released at the end of the month, the ad for rebel line is a must-watch.

According to StarWars.com, the video highlights three badass women: Jennifer Landa Busch, who had a Star Wars wedding, Amiyrah Martin, who uses the series to parent, and Charley Burns, a nine-year-old girl. It’s SO FANTASTIC, it’s so empowering, and it’s seriously such a beautifully diverse video.

Source: Hello Giggles

Banner Photo Credit: Lucasfilm