How Disney Are Dominating The Competition At The Box Office This Year
Disney have been truly dominant this year at the Box Office, with it only being apt to declare them King of the Cinema for 2016. This crown has not just been given, it has been suitably earned. Disney may own some of the world's greatest cinematic franchises, but owning a franchise does not guarantee success. It's growing that franchise and keeping the heart of the story alive throughout everything that the movie does, that wins over fans and subsequently, their wallets.
Let's dive into the numbers, as they are truly astonishing. Out of the Top 5 Worldwide Grossing Movies so far of this year, Disney have the Top 4 Spots. 4 out of 5. This is not luck nor is it timing, as Disney have gone up against some big releases from competitor studios. Disney's formula is working, through doing exactly what Walt Disney declared back the 1930s, that is "Story is king", nothing should stand in the way of a good story.
The next mind-bending statistic is that Disney have already made $4.4 Billion, and it's only August! Not taking into account that the very positively received 'Pete's Dragon' has only just been released, and not to mention, Marvel's 'Doctor Strange', Disney's 'Moana', and Lucasfilm's 'Rogue One' are due later this year, Disney seem to have nailed the Hollywood formula. Consider this, if you take the 7 movies that have already been released and divided them up equally, from that $4.4 Billion, each movie would total a Worldwide gross of $628 million. Which would mean that one average, Disney are easily eclipsing Warner Bros 'Suicide Squad', Fox's 'Independence Day: Resurgence' and Universal's 'The Secret Life of Pets', at the Box Office on average. However, these are not mediocre movies, these are huge blockbuster, big movies for these Studios, each one matching up with that of genres which Disney compete in, Animation, Superhero, and Sci-Fi.
Disney are not getting complacent either, next year seems to be just as monumental as this year, with 'Cars 3', Pirates of the Caribbean: Dead Men Tell No Tales', Guardians of the Galaxy Vol.2' and 'Star Wars: Episode 8'. It would be easy to say that of course, Disney are going to dominate, they have so much IP to work with, but anyone within Hollywood would tell you that a mismanaged IP is as good as nothing. Disney are carefully doing what they have always done, make as Walt said 'Story is king", and other studios need to watch and learn how the masters do it.
Source: DSNY Digest
Banner Photo Credit: Disney